Privacy Policy

Who we are

Understory ("we," "us") is operated by [Company Legal Name], [address]. Questions: privacy@drinkunderstory.com.

What we collect

• You give us: name, email, phone (if you opt into SMS), shipping/billing address, and order details.
• Automatically: device/usage data and cookies (pages viewed, referrer) to run and improve the site.
• Payment card details are processed by our payment provider; we don't store full card numbers.

How we use it

• Process and ship orders, manage subscriptions, and provide support.
• Send transactional messages, and — with your consent — marketing email/SMS you can opt out of anytime.
• Measure and improve our site, products, and ads (aggregate where possible).
• Prevent fraud and meet legal obligations.

Who we share it with

Service providers acting on our behalf under contract, including: payment processing, order fulfillment/shipping, email/SMS ([e.g., Klaviyo]), analytics, and customer support. We don't sell your personal information for money. Depending on your state, certain ad-related sharing may count as a "sale"/"sharing" — you can opt out below.

Cookies & tracking

We use cookies and similar technologies for essential site function, analytics, and advertising. You can control non-essential cookies via our banner/preferences and your browser settings.

Your choices & rights

• Email: unsubscribe from any marketing email using the link in the footer.
• SMS: reply STOP to opt out, HELP for help. Message/data rates may apply.
• Depending on where you live, you may have rights to access, correct, delete, or port your data, and to opt out of targeted advertising or "sale"/"sharing." Contact privacy@drinkunderstory.com and we'll verify and honor eligible requests.

Security, retention & children

We use reasonable safeguards to protect your data and keep it only as long as needed for the purposes above or as the law requires. Our products and site are intended for adults 18+; we don't knowingly collect data from children.

Changes

We'll post updates here and change the "last updated" date; material changes may be communicated by email.